Strategic Communications That Move Organizations Forward

Most brands don't struggle because they lack a great product, service, or story.

They struggle because the right people never hear about it.

At Hudson West, we help brands earn visibility that drives real growth.

Hudson West was built on the belief that meaningful media coverage starts with understanding what journalists need, developing compelling stories, and building trusted relationships over time.

Founded by veteran publicists Jen Rogers and Lori Jung, our team has spent decades working alongside producers, editors, reporters, publishers, and industry leaders across television, print, digital, podcasts, and emerging platforms.

Today, we pair that deep media expertise with modern marketing strategy to build credibility, authority, and momentum through earned media. From national media placements and product launches to affiliate marketing and founder positioning, we create strategic campaigns designed to turn visibility into meaningful business growth.

Meet the Founders

Jen Rogers

Jen Rogers is a nationally recognized communications strategist and Emmy-nominated producer with more than 25 years of experience spanning public relations, television, entertainment, digital media, content production and integrated brand marketing.

Jen began her career in New York City at Court TV before moving into senior publicity and production roles with major entertainment companies including Telepictures Productions, Sony Pictures Television and Harpo Productions. Her career includes work connected to iconic television properties including Seinfeld and Breaking Bad, as well as helping launch the Emmy-winning The Dr. Oz Show. Her innovative digital and web strategies also earned her an Emmy nomination.

At Hudson West, Jen brings a producer’s instinct to modern brand communications, helping consumer companies transform ideas into compelling campaigns, content and experiences that connect across broadcast, digital, social and real-world channels.

Her approach blends entertainment-industry storytelling with strategic PR, brand marketing and production expertise. From product launches and broadcast opportunities to events, branded content and integrated campaigns, Jen helps Hudson West clients create attention-worthy moments that build relevance, expand audiences and drive long-term brand growth.

Lori Jung

Lori Jung is a nationally recognized public relations expert and earned media strategist with more than 25 years of experience helping consumer brands, companies, founders and organizations build visibility, credibility and business momentum.

After earning her degree in Public Relations in 2002, Lori began her career at major New York City-based PR firms, rising into executive leadership roles before co-founding Hudson West. Today, she leads the agency’s consumer PR, national media relations, brand positioning and executive visibility strategies.

Throughout her career, Lori has secured meaningful earned media across leading national broadcast, print, digital, business and lifestyle outlets. She is known for identifying the newsworthy angle others miss, whether launching a new product, repositioning an established brand, building a founder’s profile or creating thought leadership that earns attention.

Her approach is highly strategic, deeply relationship-driven and decidedly hands-on. Backed by longstanding relationships with top editors, journalists and producers, Lori helps Hudson West clients turn media coverage into stronger brand awareness, reputation, search visibility and measurable growth.